If you’ve taken delivery of your new MS Band, or picked one up at your local Microsoft Store, you will have received a $5 gift card from Starbucks and there’s a good reason for that. Starbucks is a launch partner for the Band, with their own dedicated App pre-installed on your new toy. Using the card is as simple as going to the Starbucks Site, opening your account or registering for a new one, adding the card to your account, and you’re all set. You can also add value to the card by credit card or PayPal, and enable an autorefill option should you wish.
Well, I was getting a bit draggy after lunch here today, time shifted from the daylight savings time clock change and staying up late shooting the unboxing video the other day, so I decided I’d try out the Starbucks App and use my $5 on a BIG cup of coffee! Once you have registered your card, opening your Starbucks Band App will get the ball rolling automatically, so Band on wrist, I straggled out to my local Starbucks to get caffeinated! Opening the App is as simple as pressing the Power Button to wake the Band up, swiping right to the Starbucks symbol, and tapping on it.
This will open up the App which just displays your card number as a bar code. The display keeps this in screen for about 15 seconds, and given how fast the process is you might as well hold off on this until you have made your order. When my turn at the counter came, I received a couple of nice surprises. I was holding my phone and activating the camera to photogra
ph the process when my Barista spotted my oh so subtle banana-yellow Lumia 1020 and said:” Oh! Is that a Windows Phone? I’ve been seeing a bunch of them and I think they’re really cool.” Coming only a few weeks after the launch of the new iPhone the recognition of my Lumia was a nice indication of the increasing presence of Windows Phone here in the US.
“Yes it is.” I said, “and it is a really great phone, but the coolest thing I have is actually this.”, pointing to the MS Band on my wrist. “Oh! Is that the new Band thing? That’s so cool. We got a Memo about it today, you’re my first. Can I see it?” So a small group of curious Baristas and Customers began craning their necks to see the Band in action. “Sure”, I said, “Can I use it to pay first?”
And so I tapped the Starbucks App, the Bar Code appeared, and I turned the inside of my wrist (Yes, I’m an “Innie”, not an “Outie”) at the scanner. My Barista hit the button to activate it, it picked up my code with a discrete beep, and it was all over. Coffee paid for, people began quizzing me about the band and looking it over.
Now, ordinarily, I love being a quasi-Ambassador for most Microsoft products, but in this case,
I was unprepared for the questioning and almost fawning over my wrist that insured. Now, don’t get me wrong, I have a good-looking, ok, a GREAT-looking wrist, which leads the eye seamlessly to my large hands (Hello Ladies!), but I can’t remember the last time I was asked to trot it out for a crowd of gawking strangers with lustful longing in their eyes. OK, yes I can, but that’s the stuff I write about for another Site.
In this case, I had to struggle a bit to retain my composure and answer their questions patiently with some degree of accuracy. Didn’t these people realize I hadn’t had my daily coffee yet? This was not my most sociable hour and being besieged like those guys in the Hai Karate commercials from the 60’s was something I just wasn’t quite ready for.
But I persevered, answered their questions, and prayed my Grande Skinny Latte would arrive soon, with a large-bore IV needle so I could handle the onslaught. Sure enough, the coffee arrived, I gulped it gratefully, and strolled out of the store with the warm embrace of caffeine spreading thru my brain.
So there you have it. Using the Starbucks App to claim your free coffee via your new MS Band is a quick and easy process, and one that may serve as a great sign of things that may come as other companies develop Apps for the Band, making various activities and transactions as easy as this was. Just make sure you’re ready to be the center of attention for the next few weeks until this high-tech jewel become everyday.
It’s a burden, but someone has to wear it.