In addition to the announcement of select future Samsung Android tablets being pre-installed with Microsoft software such the Office apps, OneDrive, OneNote and Skype, there seems to be many more manufactures taking part in this venture.
Microsoft has officially announced that Dell along with an additional 10 OEMs will also be bundling the same apps on their Android products later in 2015. Although Microsoft or its OEMs haven’t disclosed exactly what type of Android devices these apps will be pre-installed on, or how this deal came to be, it’s definitely an aggressive move on Microsoft’s part to ensure that it’s services reach more potential customers.
Earlier today, we announced an expanded global partnership with Samsung to deliver Microsoft mobile productivity services to both consumer and business customers. Building on that news, I’m pleased to share that we’ve also expanded strategic agreements with leading global OEM Dell, and regional OEMs including TrekStor of Germany, JP Sa Couto of Portugal, Datamatic of Italy, DEXP of Russia, Hipstreet of Canada, QMobile of Pakistan, Tecno of Africa, and Casper of Turkey, as well as top original device manufacturer Pegatron. These 11 hardware partners will pre-install Word, Excel, PowerPoint, OneNote, OneDrive and Skype on Android devices coming to market later this year.
For OEMs, these deals will increase the value of and enrich people’s experiences on Android devices. Original device manufacturers are important because they extend Microsoft services to the ecosystem. More specifically, they help to reach a greater number of other device manufacturers, resulting in even more choice for customers around the world. And for Microsoft, this is part of the company’s mobile-first, cloud-first vision. It is addressing consumer demand for top services by making them already available on a device, instead of requiring consumers to download them separately.
Microsoft is set for a very aggressive year when it comes to their product offerings. Not only will Windows 10 be available on an unprecedented amount of devices and cost nothing for about 900 million users, but the software giant is doing everything possible to ensure that its services thrive on competing platforms. Not to mention the launch of HoloLens later this year which has tremendous potential and can possibly change the face of the company almost instantly.