Recap Video: Microsoft's newest downtown Toronto store opening


Update:  We also covered the new Microsoft Store opening in Bethesda at the Westfield Montgomery mall.  Check out our video footage as we enter the circular conga line

Microsoft opened their third store in the Toronto area on November 20th, marking the ninth retail store in Canada and the 109th across the U.S., Canada and Puerto Rico. Their new store is situated in the heart of downtown Toronto’s Eaton Centre mall, which happens to be Toronto’s top tourist attraction with over one million visitors per week, making it a vital location to have an official store. This new retail space was occupied by the Sony Store before closing down and Microsoft managed to secure it.

Here’s our recap of the curtain drop and the massive line that formed in the mall, despite the bad weather and no concert tickets to give away. Fans lined up to see Microsoft’s new store and get their hands on some great deals.

We also managed to get a sneak peek of the store the day before the opening, and for those of you interested in more information on what the store has to offer, see: An early sneak peek at the new Microsoft Store in downtown Toronto

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