Up until now Microsoft Band was only available at Microsoft’s retail locations. Since the smart fitness tracker launched in November, its supply has been extremely limited with many Microsoft stores quickly running out of stock as soon as new shipments arrived, especially in the more-popular sizes.
Now it appears that Microsoft is ready to mass-produce the popular gadget as the company has just announced that as of today the Band will be sold at Best Buy, Target and Amazon in the U.S. The Microsoft Store (brick and mortar locations as well as microsoftstore.com) will, as of today, start receiving much larger and more frequent shipments of the wearable units. The price of the Band will remain at $199 for now.
Additionally, Microsoft Band is for the first time since launch becoming available for sale outside of the U.S. borders. As of today, it is available for pre-order in the U.K. through Amazon, Curry’s PC World, Dixons Travel, Harrods, and O2. The wearable will cost £169.99 (ERP) and the device will ship on April 15th.
Entrance into the U.K. market marks the beginning of what Microsoft expects to be the first of many non-U.S. markets to get the Band.
“We are excited to expand to an additional market, and to incorporate the feedback of more customers into our future product and service updates.” – Microsoft Corporate Blogs
This is truly exciting news for many who have wanted to get their hands on the fitness tracker but couldn’t because of supply issues in the U.S. or because of the lack of availability outside of U.S. Microsoft is positioning itself well just in time to compete with Apple in the wearable tech space.
Source: Microsoft Blog