The stealth launch of the Microsoft Band will probably go down in History as the most successful, and occasionally baffling, new product launch in Microsoft’s history. If you’ve been sleeping in a cave for the last few weeks here’s how it unfolded:
After months of rumors pointing to Microsoft developing a SmartWatch, or a Fitness Band, out of the blue an App appears on the iOS Store for the “Microsoft Band”. Within minutes similar Apps populated the Android and Windows Stores, and at 12:01am the Band was offered for sale on the Microsoft Online Store.
If you hadn’t been so lucky as to be looking at the all this unfold online you were unlikely to have bought a Band as they sold out online very quickly that day.
The great reviews the Band garnered, combined with its being sold out on line, and having limited availability in Microsoft Stores, led to much speculation on the internet that the Launch had taken place with an unusual, maybe, unprecedented, small amount of stock. Many voices speculated that Microsoft did this intentionally to make the Band look like it was more desirable than it was.
Now, here at MSPR didn’t agree with that, but the clear mismatch between the supply and demand made the question of launch volume worth looking into.
About two weeks after the launch I was told by a MS Service Rep for the Band that they only had 5,000 on hand at launch. He was quite certain, but we would not take the word of a single Service Rep for granted, so we reached out to MS for confirmation. They replied twice, once to say they would not comment, and the second time to try and give a bit of perspective. As we reported earlier, we were told that:
“we don’t officially share or comment on specific numbers but, so you’re aware, we have built and have sold well beyond 5,000 units.”
So we ran the story, in which we at no time stated that Microsoft claimed to only have 5,000 bands at launch. In fact, we were very clear that this was a statement from a Service Rep, and the Official Microsoft position was quite different.
Certain other websites who picked up our story, apparently read our Article before they had their morning Starbucks, because they incorrectly claimed that we did state there were only 5,000 Bands at launch, then following in our footsteps, they also contacted Microsoft, and got the same answer we had already published, but presented it as if it was something new they had dug up themselves.
Besides ‘discovering’ that more than 5,000 Bands had been sold, in the same sense that Columbus ‘discovered’ a continent with inhabitants that had already been there for 40,000 years, and visited by Europeans at least half a millennium before, what other sites missed in all this was that this statement was made two weeks AFTER the initial launch, so you could read it to mean that the amount available at launch could have been anything, but that two weeks after launch, the total of those available at launch and those built and sold after launch exceeded 5,000.
Since the situation was still upon to interpretation, we reached out again to Microsoft and asked them to clarify, once and for all, the number of MS Bands available at launch, or at least, to be unambiguous regarding whether it was more than 5,000. They told us this:
“… correct. I was referring to numbers available at the time of launch”.
So there we have it. Microsoft has unambiguously stated they had well more than 5,000 Bands available at launch, just as we originally wrote. So from now on, we will have to wait for some Financial statements to try to learn what we can about sales numbers. Let’s just leave it that certainly Microsoft would have loved to have had more on Launch day, and you can be assured that somewhere, people are working very hard to bring more Bands to the legions of fans clamoring for them here in the US. Given the number of people in other Countries where it is not yet available who are also clamoring for it on line, any that they can make between now and the end of the Holliday Season, is likely to be snapped up quickly.