Microsoft has been steadily expanding its retail presence in North America and now has 110 brick and mortar stores across the US, Canada and Puerto Rico. The significance of physical Microsoft stores is ever more apparent as it expands its hardware portfolio with new products. It’s worth noting that Apple is also continuously expands its retail presence and now has 450 stores worldwide, with 260 of them in the US alone.
With that in mind, it’s vital that Microsoft’s products are showcased and presented in the way Microsoft intends for them to be in other parts of the world as well, and that’s why the software giant plans to open a new store in Sydney, Australia.
This marks the first time that a Microsoft store is being built outside of North America, and hopefully it’s a signal of more to come. This new Sydney store will be located at Westfield Sydney on Pitt Street Mall and is scheduled to open later this year.
Microsoft will have more hardware to showcase and sell than ever before by the time Windows 10 is released, with the newly announced Surface 3, and the much-anticipated Surface Pro 4 sure to be joining the ranks.
We can also expect to see some Surface Hubs to be at physical retail stores in the near future. In addition to all of the Surface products, there will certainly be a slew of new Windows phones which will include flagship models later this year, and we certainly hope to see the new HoloLens at Microsoft stores when that’s released. If that doesn’t draw a crowd than we don’t know what will.
Microsoft is definitely making first-class innovative hardware these days, and having physical stores is the perfect way to show-case their hardware. With Microsoft working on making more hardware these days it may be a sign of things to come to many more countries around the world.