Ever since the first Microsoft store opened in 2009, the software giant has been on a steady rollout of retail stores across North America. Microsoft stores are an important strategy in connecting the company directly with the consumer. With Microsoft controlling the full retail experience, their stores are a wonderful way for consumers to experience the company’s products and services, as they are displayed in the most effective way and accompanied by knowledgeable and friendly staff.
Microsoft’s store staff are known to be very welcoming and do a fantastic job of explaining the many technologies Microsoft has to offer.
A recent list of job postings unveils the next 13 locations Microsoft plans to open. Although the exact time of openings are unknown, we can expect to wait a few months. Here are the new locations.
- Chinook Centre in Calgary, AB Canada
- The Streets at Southpoint in Durham, NC
- Westfield Topanga in Canoga Park, CA (opens September 21st)
- Baybrook Mall in Friendswood, TX
- SouthPark in Charlotte, NC
- Destiny USA in Syracuse, NY
- NorthPark Center in Dallas, TX
- Chandler Fashion Center in Chandler, AZ
- Lakeside Shopping Center in Metairie, LA
- Westfield Montgomery Mall in Bethesda, MD
- Los Cerritos Center in Cerritos, CA
- Toronto Eaton Centre in Toronto, ON Canada
- Woodland Hills Mall, Tulsa, OK
Microsoft will have a total of nine retail stores in Canada (specialty store in Eaton Centre will most likely be replaced by full store), a total of 100 in the United States and one in Puerto Rico. Adding these locations brings Microsoft Store count to 110, which include specialty as well as full retail stores.
Although Microsoft doesn’t control the 500 Windows Stores at Best Buy, it is still a fantastic showcase of their products, and a critical presence that will help Microsoft in the long run.