Microsoft increases tablet share in the US thanks to Surface 2

surface 2

According to Chitika, Microsoft’s tablet market share has increased by 60% year-over-year when collecting data for the month of September. However percentage-wise it’s still only at 1.6% of the overall tablet market in the US, while Apple is in a very comfortable lead at 79.9%.

It’s worth mentioning that this only takes into account Windows RT which includes the original Surface RT and Surface 2, and does not include any of the Pro models.  Surface Pro 3 is reportedly selling well for Microsoft and we’re curious to see how the numbers would compare when taking into account all the Surface Pro models.

Chitika tablet market share

When comparing to other OEMs in the tablet market, it doesn’t look too bad for Microsoft as they all seem to be in the single digits percentage-wise. If Microsoft releases the long awaited Surface Mini and upgrades its current crop of Windows RT devices (not sure if they will) then moving up a rank or two seems plausible.

Here is the method that Chitika uses to determine their results:

To determine the distribution of Web usage among leading tablet brands for September 2014, Chitika Insights sampled tens of millions of U.S. and Canadian tablet-based online ad impressions running through the Chitika Ad Network. The data used to compile current usage share were drawn across the time range of September 1 through 30, 2014. The historical year-over-year data were drawn across the time range of September 1 through 30, 2013.

Source: Chitika